Digital Signage

As more people eat out for lunch and dinner, restaurants with diverse functions and clientele are using digital signage to improve customer communications, upgrade menu displays, and create a livelier atmosphere for their patrons. Digital displays present a unique opportunity for restaurant owners to easily and effectively enhance their image, promote higher-end offerings, and entertain customers while they wait to be served.

 

  • Digital signage is ideal for displaying menus, daily specials, and nutrient/calorie information (increasingly required by law)
  • Post wine lists and other drink offerings
  • Earn revenue from advertising partners by displaying more ads in a smaller space and more appealing format
  • Save money by eliminating printing and design costs
  • Manage and update content easily – control multiple screens from one central unit

 

Digital Signage in Restaurants & Bars is becoming the norm for:

  • Digital Menu Boards
  • Vendor / Partner Advertising
  • Displaying Nutrient & Calorie information
  • Branding & Customer Entertainment

 

Broad Applicability

Regardless of venue, digital signage can find a useful application in almost any bar or restaurant setting.

  • Sports Bars: Scores, the latest odds, beers on tap, and other standard drink prices
  • Entertainment Venues (comedy/jazz clubs, etc.): Information about upcoming events, performer information
  • Lunch/Short Order Restaurants: Image-enhanced menus, entertainment and advertisements for waiting customers
  • Fine Dining Restaurants: Digital Signage can still play an effective complimentary role in front desk and bathroom areas – share information about chefs and display positive restaurant reviews

 

Digital signage helps restaurant establishments of all types display more information more economically, by using less space, less money, and creating more of a “buzz.”